At a Glance
Average Property Price - GU52
£515,777
82
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU52
£54,917
95
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU52
2.5%
17
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price of £516,000 places GU52 among the most expensive nationally. However, 10-year annualised growth of 2.5% is well below the national average, reflecting a period of modest capital appreciation. Transaction volumes have declined notably: 246 sales in the latest full year compare to a 10-year average of 309 annually, suggesting a tightening of market activity.
Rent & Yield Trends
Average monthly rent of £1,464 sits well above the national norm. Rental growth of 3.1% over the past decade has been markedly slower than the national trend. The flat yield of 5.4% in the latest period is notably above its 10-year average of 4.5%, indicating improved returns for rental investors despite subdued long-term rent inflation.
Income & Affordability Trends
Average household income of £55,000 is well above the national average, placing the area among the most affluent nationally. However, the price-to-income ratio of 9.1x has deteriorated since 2016 (when it was 8.2x), reflecting house prices rising faster than incomes. Rental affordability has also tightened: the rent-to-income ratio has risen from 29.7% in 2016 to 30.5% today, indicating a modest squeeze on renters' budgets.
Resident Demographic Profile
The age profile skews distinctly towards the working-age and middle-aged population, with those aged 16–24 significantly underrepresented at just 8% compared to the national 11%. Owner-occupation is dominant: 40.9% own with a mortgage and 39.3% own outright, together accounting for over 80% of all households—well above the national norm. Professional and managerial workers comprise 45.7% of employment, significantly above the national average of 33.9%, while elementary occupations are notably sparse at 4.9%.