At a Glance
Average Property Price - GU30
£558,808
87
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU30
£48,796
86
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU30
3.3%
38
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price of £559,000 places GU30 among the most expensive nationally. Over the past decade, prices have grown at 3.3% per year, which is below the national average rate of growth. Transaction volumes have declined noticeably: 113 sales in the latest full year compared to a 10-year average of 177 per annum.
Rent & Yield Trends
Average monthly rents of £1,464 sit well above the national median, reflecting the area's premium positioning. Rental growth has been particularly subdued over the past decade at 3.1% annually—among the slowest nationwide. The flat yield currently stands at 5.4%, a meaningful improvement on the 10-year average of 4.5%, signalling improving returns for buy-to-let investors.
Income & Affordability Trends
Average net household income of £49,000 places GU30 among the highest-earning areas nationally. The price-to-income ratio of 12.2x has deteriorated since 2016 (when it stood at 11.4x), making purchase increasingly stretched relative to local earnings. Rental affordability has similarly worsened: the rent-to-income ratio has risen from 29.7% in 2016 to 30.5% today.
Resident Demographic Profile
The population is notably older, with 23% aged 65 and above compared to a national average of 19.6%, and a notably lower share of young adults aged 16–24 (8.8% versus 11.0% nationally). Housing tenure is heavily skewed towards outright ownership at 39.4%—well above the national 33.7%—alongside a higher proportion of mortgaged homes at 34.6%, while private renting is markedly underrepresented at just 12.1%. The employment profile is strongly weighted towards professional and managerial roles, which together account for 42.3% of the workforce compared to 33.9% nationally, with notably fewer workers in elementary and plant/machine roles.