At a Glance
Average Property Price - GU47
£470,498
77
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU47
£51,397
91
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU47
3.6%
50
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The district's average property price of £470,000 places it among the most expensive nationally. Price growth over the past decade has averaged 3.6% annually, which is broadly in line with the national trend. Transaction activity has slowed in recent years, with 224 sales in the latest full year compared to a 10-year average of 291 — a decline of around 23%.
Rent & Yield Trends
Average rents in the broader GU area stand at £1,464 per month, positioning the district in the upper quartile nationally. Rental growth over the past decade has been modest at 3.1% annually, below the national average, suggesting rents here have not kept pace with demand elsewhere. The current flat yield of 5.4% represents a meaningful uplift from the 10-year average of 4.5%, reflecting improved returns for buy-to-let investors.
Income & Affordability Trends
Average household income of £51,397 places the district well above the national average, in the top decile nationally. Affordability for buyers has remained static: the price-to-income ratio stands at 8.3x, unchanged since 2016, suggesting purchase costs have moved broadly in line with wage growth. Rental affordability has tightened slightly: the rent-to-income ratio has risen from 29.7% to 30.5%, indicating rental costs now consume a larger share of household income than six years ago.
Resident Demographic Profile
The population skews notably towards middle age and older working years, with those aged 35–49 and 50–64 each representing over 20%, above their respective national shares. Home ownership is strong: 41.3% own with a mortgage (well above the 27% national average) and 35.7% own outright, while just 13.2% are in private rented housing, far below the national 21.7%. The employment profile is heavily weighted towards professional and managerial roles: managers comprise 16.9% (vs 13.4% nationally) and professionals 20.9%, while elementary roles account for just 6.9% (vs 10.2% nationally).