At a Glance
Average Property Price - GU29
£540,585
85
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU29
£43,023
70
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU29
1.7%
7
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price of £541,000 places GU29 among the most expensive nationally. However, growth over the past decade has been weak at 1.7% annually—among the slowest growth rates across the UK. Transaction activity has fallen notably, with 151 sales in the latest year compared to a ten-year average of 187, suggesting a softening market.
Rent & Yield Trends
Average monthly rent of £1,464 sits well above the national average. Rent growth over ten years has been modest at 3.1% annually, again among the slowest rates nationally. The current flat yield of 5.4% represents a meaningful improvement from the ten-year average of 4.5%, reflecting recent upward pressure on rental values.
Income & Affordability Trends
Average household income of £43,023 is above the national median. The price-to-income ratio of 13.1x has worsened since 2016 (when it stood at 12.5x), indicating properties have become less affordable relative to earnings. Rental affordability has also deteriorated, with rent now consuming 30.5% of income compared to 29.7% in 2016.
Resident Demographic Profile
The population is notably older than average, with over 30% aged 65 and above compared to a national figure of 19.6%, while those aged 16–24 are significantly underrepresented at just 6.6%. Housing tenure is weighted towards outright ownership at 40%, well above the national average of 33.7%. The workforce is characterised by a strong representation of managers (18.8%) and skilled trades (13.8%), reflecting the area's semi-rural character and professional commuter base.