At a Glance
Average Property Price - GU34
£525,842
83
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU34
£46,297
79
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU34
3.5%
47
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price in GU34 is £526,000, placing it among the most expensive nationally. Over the past decade, prices have grown by 3.5% per year—close to the national average pace. Transaction activity remains moderate, with 461 sales in the latest full year compared to a 10-year average of 580, suggesting a slight softening in trading frequency.
Rent & Yield Trends
Average monthly rent in the broader GU postcode is £1,464, well above the national norm. However, rental growth over the past decade has been sluggish at 3.1% per year, among the slowest nationally. The current flat yield stands at 5.4%, a marked improvement from the 10-year average of 4.5%, reflecting a favourable shift towards rental returns.
Income & Affordability Trends
Average household income is £46,297, placing the area among the most affluent nationally. The price-to-income ratio stands at 10.4x, unchanged since 2016, indicating that affordability pressure has remained steady over the past eight years. Rental affordability has tightened slightly: the rent-to-income ratio has risen from 29.7% to 30.5%, suggesting rents are now consuming a modestly larger share of household earnings.
Resident Demographic Profile
The population skews older than the national average, with 23.4% aged 65 and over (against 19.6% nationally) and only 8.6% aged 16–24 (below the national 11.0%). Housing tenure reflects affluence: 38.4% own outright (above the 33.7% national average) and just 13.7% rent privately (well below 21.7% nationally). The employment profile is weighted towards management and professional roles: managers account for 17.6% of the workforce (against 13.4% nationally), and caring occupations are notably prevalent at 10.2%.