At a Glance
Average Property Price - GU46
£459,746
76
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU46
£48,358
85
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU46
2.7%
19
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price of £460,000 places GU46 among the most expensive nationally. However, 10-year annualised growth of 2.7% is notably sluggish compared to the broader UK market, reflecting relatively muted appreciation in this established commuter belt. Transaction activity has eased to 208 sales in the latest year, down from a ten-year average of 231 annually, suggesting a quieter market.
Rent & Yield Trends
Average monthly rent of £1,464 is among the highest nationally. Rent growth of 3.1% per year over the decade sits well below the national average, indicating that rental values have not kept pace with demand elsewhere. The flat yield of 5.4% is notably above its ten-year average of 4.5%, signalling improved rental returns in recent times.
Income & Affordability Trends
Household income of £48,358 is well above the national average, placing the area among the most affluent nationally. The price-to-income ratio of 9.7x has deteriorated since 2016 (then 8.5x), meaning properties have become less affordable relative to local earnings. Rental affordability has also slipped marginally, with the rent-to-income ratio rising from 29.7% to 30.5% over the same period.
Resident Demographic Profile
The population is distinctly older and more established than the national average, with 22.6% aged 65 and over compared to 19.6% nationally, and only 9% aged 16–24 versus 11% nationally. Housing is heavily skewed towards ownership: 40.5% own outright and a further 38.1% own with a mortgage, together representing 78.6% of all tenure—far above the national norm of 60.7%. The employment profile is weighted towards managerial (16.4%) and technical (15.9%) roles, both well above national rates, while elementary workers are notably underrepresented at 6.7%.