At a Glance
Average Property Price - GU33
£590,155
89
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU33
£45,835
78
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU33
2.6%
18
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price in GU33 stands at £590,000, placing it among the most expensive nationally. However, growth over the past decade has been modest: at 2.6% annualised, it sits well below the national average, suggesting the area has underperformed the broader market. Transaction activity has softened recently, with 90 sales in the latest full year compared to a 10-year average of 115, indicating a less buoyant market.
Rent & Yield Trends
Average monthly rental levels in the broader GU area are £1,464, above the national median. Notably, rent growth has been sluggish: at 3.1% annualised over the past decade, it ranks among the slowest-growing areas nationally. The flat yield has improved markedly, rising from a 10-year average of 4.5% to 5.4% in the latest year, reflecting a shift in the rental-to-price dynamic in investors' favour.
Income & Affordability Trends
Average net household income of £45,835 is well above the national norm, placing the area among the higher-earning postcode districts. However, affordability has deteriorated substantially: the price-to-income ratio has widened from 10.1x in 2016 to 16.1x today, indicating that property has become significantly less affordable relative to local incomes. Rental affordability has also slipped, with the rent-to-income ratio rising from 29.7% to 30.5%, suggesting rental costs now consume a slightly larger share of household budgets.
Resident Demographic Profile
The population skews notably older, with over a quarter aged 65 and above—well above the national average of 19.6%—and those aged 50–64 also overrepresented at 23.4%. Conversely, young adults aged 16–24 are significantly underrepresented at 8.3%. Housing tenure reflects an affluent, settled population: 41.6% own their homes outright, substantially above the national 33.7%, while private rental is proportionally lower at 14.2%. The employment profile leans towards senior roles, with managers at 18.8%—well above the national 13.4%—and professionals at 22.5%, though trades and elementary roles are less common.