At a Glance
Average Property Price - GU35
£404,377
68
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU35
£45,645
78
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU35
2.9%
26
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price in GU35 is £404,000, placing it among the more expensive areas nationally. Over the past decade, prices have grown at 2.9% annually—notably slower than the UK average, reflecting more modest appreciation in this established market. Transaction volumes have eased from their 10-year average of 431 sales per year to 338 in the latest full year, suggesting a quieter trading environment.
Rent & Yield Trends
Monthly rents in the broader GU postcode area average £1,464, well above the national norm and among the highest in the country. Rent growth over the past decade has been relatively muted at 3.1% annually, substantially slower than the national average. The flat yield currently stands at 5.4%, a meaningful improvement from its 10-year average of 4.5%, indicating strengthening returns for buy-to-let investors in recent times.
Income & Affordability Trends
Average household income in GU35 is £45,645, placing the area among the better-off neighbourhoods nationally. The price-to-income ratio of 8.9x reflects affordability pressure that has worsened since 2016 (when it stood at 8.2x), signalling that property values have outpaced income growth. Rental affordability has similarly tightened: rents now consume 30.5% of household income compared to 29.7% in 2016, indicating a gradual squeeze on renters.
Resident Demographic Profile
The population is notably older than average, with those aged 50–64 representing 21.7% of residents compared to 19.8% nationally, and those aged 16–24 under-represented at 8.6% against the national 11.0%. The housing tenure profile leans heavily toward owner-occupation: 36.9% own with a mortgage—well above the 27.0% national average—while private renting is significantly lower at 13.2% versus 21.7% nationally. The employment mix skews toward managers (15.8% vs 13.4% nationally) and caring professions (11% vs 9.2%), with trades workers notably more prevalent at 13.3% compared to 10.5% nationally.