At a Glance
Average Property Price - GU32
£509,638
81
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU32
£45,940
79
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU32
3.1%
31
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price of £510,000 places GU32 among the most expensive areas nationally. Annual price growth has averaged 3.1% over the past decade, a rate below the national pace of appreciation. Transaction activity slowed notably in the latest year, with 120 sales recorded against a 10-year average of 163—a decline of around 26%.
Rent & Yield Trends
Average monthly rent of £1,464 sits above the national median, reflecting the area's strong rental appeal. However, rent growth of 3.1% annually over a decade has lagged well behind the national average, suggesting rental demand has not kept pace with other areas. The flat yield has improved markedly to 5.4%, up from a 10-year average of 4.5%, signalling better returns for investors despite softer rental growth.
Income & Affordability Trends
Household income averages £45,940, placing the area well above the national median. However, affordability for purchase has deteriorated: the price-to-income ratio now stands at 13.1x, compared to 11.0x in 2016, indicating that property has become significantly harder to access relative to local earnings. Rental affordability has also tightened slightly, with rent consuming 30.5% of income today versus 29.7% seven years ago.
Resident Demographic Profile
The population skews notably older than the national average, with 24.1% aged 65 and above (against 19.6% nationally) and only 8.9% aged 16–24 (below the 11.0% national figure). Outright home ownership is strong at 40.4%, well above the 33.7% national rate, reflecting the area's mature demographic profile. The workforce is weighted towards professionals (23.9%) and managers (17.6%), both significantly above national averages, while elementary occupations are markedly underrepresented at 7.1%.