At a Glance
Average Property Price - GU31
£581,078
88
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU31
£46,690
81
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU31
2.5%
15
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price in GU31 is £581,000, placing it among the most expensive nationally. However, 10-year annualised price growth of 2.5% sits well below the national average, reflecting a more measured appreciation trajectory. Transaction activity last year reached 146 sales, down from a 10-year average of 171 per annum.
Rent & Yield Trends
Average monthly rent in the broader GU postcode area stands at £1,464, above the national average. Rent growth over the past decade has averaged just 3.1% annually, among the slowest nationally. The flat yield has improved noticeably, rising to 5.4% from a 10-year average of 4.5%, signalling strengthening rental returns.
Income & Affordability Trends
Average household income of £47,000 sits well above the national average. However, affordability has deteriorated: the price-to-income ratio has risen from 12.2x in 2016 to 14.8x today, indicating substantially less purchasing power relative to local earnings. Rental affordability has also edged down slightly, with rent-to-income rising from 29.7% to 30.5% over the same period.
Resident Demographic Profile
The age profile is notably skewed towards older residents, with those aged 50–64 and 65+ together accounting for nearly 48% of the population, compared to just under 40% nationally. Young adults aged 16–34 are significantly underrepresented. Outright ownership is elevated at 41%, reflecting the older demographic, while private rented housing is proportionally lower. The employment mix is weighted towards professionals and managers, who together make up 42% of the working-age population against a national baseline of 34%.