At a Glance
Average Property Price - GU51
£500,187
80
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU51
£54,301
94
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU51
2.3%
13
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price in GU51 is £500,000, placing it among the most expensive districts nationally. However, ten-year price growth has been sluggish at 2.3% annually — well below the national average. Transaction activity has softened: 383 sales were recorded in the latest full year, compared to a ten-year average of 466, suggesting a moderation in market momentum.
Rent & Yield Trends
Average monthly rents in the broader GU postcode area stand at £1,464, positioning the area in the upper range nationally. Rent growth over the past decade has been notably weak at 3.1% per year, among the slowest nationally. The flat yield has improved to 5.4%, up from a ten-year average of 4.5%, reflecting the tightening relationship between rents and capital values in recent years.
Income & Affordability Trends
Household incomes in GU51 are exceptionally strong, among the highest nationally at an average of £54,301. This strength, however, has not protected affordability: the price-to-income ratio has worsened to 9.3x from 7.9x in 2016, indicating that properties have become significantly less affordable relative to earnings. Rental affordability has also tightened modestly, with rent-to-income ratios rising from 29.7% to 30.5% over the same period.
Resident Demographic Profile
The age profile skews notably towards families and established adults: 35–49-year-olds comprise 22.5% of the population, well above the national average, whilst 16–24-year-olds are underrepresented at 8.3%. Housing tenure reflects affluence and stability, with 38.7% owning with a mortgage and 36.3% owning outright — both significantly above national norms — whilst private and social rental are correspondingly compressed. The employment mix is heavily weighted towards professionals (26.1%) and managers (20.1%), nearly double and half again the national average respectively, with very low representation in elementary (5.3%) and plant/machine (2.8%) roles.