At a Glance
Average Property Price - GU27
£704,158
93
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU27
£50,930
90
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU27
3.6%
53
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
At £704,000, GU27 sits among the most expensive property markets nationally. Over the past decade, prices have grown at 3.6% per year—broadly in line with the wider UK trend. Transaction activity has slowed modestly, with 240 sales in the latest year against a ten-year average of 265, suggesting a steady but slightly softened market.
Rent & Yield Trends
Monthly rents average £1,464, placing the area in the upper quartile for rental costs across Britain. Rental growth over ten years has been sluggish at 3.1% annually—well below the national average—indicating that rental values have not kept pace with wider market strength. Flat yields stand at 5.4%, an improvement on the ten-year average of 4.5%, reflecting a modest uptick in rental returns relative to capital values.
Income & Affordability Trends
Average household income of £51,000 is well above the national average, placing the area among the more affluent regions. Purchase affordability has deteriorated: the price-to-income ratio has risen from 11.7x in 2016 to 14.2x today, suggesting homes have become notably less affordable relative to earnings. Rental affordability has similarly worsened, with the rent-to-income ratio edging up from 29.7% to 30.5%, indicating a tighter squeeze on renters' budgets.
Resident Demographic Profile
The population skews noticeably older and more affluent than the national average, with above-average representation in the 35–49 and 65+ age groups, whilst the 16–24 cohort is significantly under-represented. Owner-occupation is strong, with 70.5% either owning outright or with a mortgage—well above the 60.7% national average—while private rental is correspondingly lower. The employment profile is heavily weighted towards professional and managerial roles, which together account for 45.8% of the workforce, compared to just 33.9% nationally; elementary occupations are notably scarce.