At a Glance
Average Property Price - GU28
£735,510
94
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU28
£44,477
74
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU28
3.6%
52
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
Property in GU28 is among the most expensive nationally, with an average price of £736,000. Price growth over the past decade has been close to the national average at 3.6% annually, suggesting steady but unspectacular capital appreciation. Transaction activity has slowed markedly, with only 49 sales in the latest year compared to a 10-year average of 80 per year, reflecting a thinning of the market.
Rent & Yield Trends
Average monthly rents of £1,464 sit well above the national norm. Rental growth has been sluggish relative to the rest of the UK, with just 3.1% annualised growth over the decade. The flat yield of 5.4% is notably higher than the 10-year average of 4.5%, suggesting improved rental returns despite weak overall rent growth.
Income & Affordability Trends
Average household income of £44,477 is well above the national average. The price-to-income ratio of 16.6x has widened considerably since 2016 (14.0x), indicating that purchasing power has deteriorated even as incomes have risen. Rental affordability has also slipped slightly, with the rent-to-income ratio rising from 29.7% to 30.5%, though it remains manageable.
Resident Demographic Profile
The population skews significantly older, with nearly 30% aged 65 and over—well above the national average of 20%—and only 7.7% aged 16–24. Housing tenure is dominated by outright ownership at 41%, far exceeding the national norm of 34%. The workforce is weighted towards managers (20.4%) and tradespeople (15.4%), substantially above their national averages, while young professionals and elementary workers are notably underrepresented.