At a Glance
Average Property Price - GU25
£1,370,277
99
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU25
£62,502
98
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU25
1.9%
8
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
At £1.37m, GU25 is among the most expensive postcodes nationally. However, price growth has been sluggish: 1.9% annually over the past decade, placing it among the slowest-growing areas nationally. Transaction activity has softened, with 60 sales in the latest year compared to an average of 86 over the preceding decade.
Rent & Yield Trends
Average monthly rent stands at £1,464, above the national median. Rental growth has been modest at 3.1% annually—below the national pace. The flat yield of 5.4% is the most encouraging metric, having risen from a 10-year average of 4.5%, suggesting improving returns for landlords in recent years.
Income & Affordability Trends
Household income averages £62,502, placing the area among the most affluent nationally. However, affordability has deteriorated: the price-to-income ratio has widened from 17.8x in 2016 to 23.3x today, reflecting price growth outpacing income gains. Rental affordability has also slipped, with rents now consuming 30.5% of income versus 29.7% in 2016.
Resident Demographic Profile
The population skews older and more affluent than average. Those aged 50–64 comprise 22.8% (versus 19.8% nationally), and 65+ account for 21.3% (versus 19.6%). Home ownership is notably high: 39.2% own outright and 34.5% own with a mortgage, while social rented housing is scarce at just 4.4%. The workforce is heavily weighted towards managers (28.9%) and professionals (25.9%), far exceeding national proportions and reflecting the area's affluent, executive character.