At a Glance
Average Property Price - GU26
£700,000
93
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU26
£50,735
90
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU26
4.3%
76
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
Properties in GU26 are among the most expensive nationally, with an average price of £700,000. Over the past decade, prices have grown at 4.3% per year—a solid pace, though modestly above the national trend. Transaction activity has softened recently, with 100 sales recorded in the latest full year against a 10-year average of 131 per year.
Rent & Yield Trends
Monthly rents in the broader GU area average £1,464, placing them above the national median. Rent growth over the past decade has been subdued at 3.1% per year, well below the national average. Flat yields have improved noticeably, reaching 5.4% in the latest year compared with a 10-year average of 4.5%, reflecting positive momentum in the rental market.
Income & Affordability Trends
Average household income of £50,735 places GU26 among the highest-earning areas nationally. Purchase affordability has deteriorated: the price-to-income ratio stands at 13.4x, up from 10.8x in 2016, signalling that property has become substantially less affordable relative to earnings. Rental affordability has also declined marginally, with rent now consuming 30.5% of income versus 29.7% in 2016.
Resident Demographic Profile
GU26 skews notably older and more affluent than the national profile. Those aged 50 or over account for nearly half the population (49.5%), compared with 39.4% nationally, while the 16–24 age group is significantly underrepresented at 8% against 11% nationally. Homeownership is dominant, with 77.5% owned outright or mortgaged—well above the national 60.7%—and private rental tenure is half the national average at 12.7%. The employment mix is heavily skewed towards senior roles: professionals and managers combined represent 47.6% of the workforce, more than double the national combined figure of 33.9%, while elementary occupations account for just 5.4% against 10.2% nationally.