At a Glance
Average Property Price - GU24
£614,855
90
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU24
£56,220
96
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU24
2.4%
15
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price of £615,000 places GU24 among the most expensive nationally. However, annual price growth over the past decade has averaged just 2.4%, which is well below the national trend. Transaction activity has declined notably, with 186 sales in the latest year compared to a ten-year average of 255.
Rent & Yield Trends
Average monthly rent of £1,464 sits well above the national average, reflecting the area's affluent character. Rental growth over ten years has been subdued at 3.1% annually—among the slowest nationally. The flat yield has strengthened to 5.4%, up from a ten-year average of 4.5%, indicating improving returns for landlords in recent conditions.
Income & Affordability Trends
Household incomes in GU24 are exceptionally high, placing the area among the wealthiest nationally. Despite strong earnings, purchase affordability has deteriorated slightly; the price-to-income ratio has risen from 11.2x in 2016 to 11.9x today. Rental affordability has also weakened, with rent consuming 30.5% of household income compared to 29.7% a decade ago.
Resident Demographic Profile
The population is notably older and more affluent than the national average. Those aged 50 and over represent 40% of residents, against 39.4% nationally, while working-age younger adults (25–34) are underrepresented at 10.8%. Housing tenure is sharply polarised: 39.2% own outright and 39.2% own with a mortgage, leaving only 13.2% in private rental—well below the national figure. The employment profile is heavily skewed towards senior roles, with professionals and managers accounting for 44.9% of workers, double the national average, whilst elementary and trades employment are markedly lower than national norms.