At a Glance
Average Property Price - GU23
£801,973
96
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU23
£51,554
91
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU23
3.7%
55
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
Property prices in GU23 are among the most expensive nationally, with an average of £802,000. Over the past decade, prices have grown at 3.7% annually—broadly in line with the national pace. Transaction activity remained stable at 102 sales in the latest year, matching its long-term average.
Rent & Yield Trends
Average monthly rents of £1,464 sit well above the national typical level. Rent growth over ten years has been modest at 3.1% annually, significantly slower than national trends. The flat yield of 5.4% in the latest year represents an improvement from the ten-year average of 4.5%, reflecting growing investor interest in the area.
Income & Affordability Trends
Average household income of £51,554 places the area among the wealthiest nationally. However, affordability under purchase has tightened considerably: the price-to-income ratio has risen from 10.7x in 2016 to 15.7x today, a substantial shift that reflects price growth outpacing earnings growth. Rental affordability has remained relatively stable, with rent-to-income ratios moving slightly from 29.7% to 30.5%.
Resident Demographic Profile
The population skews distinctly older and more affluent than national norms. Those aged 50–64 and 65+ together account for 46.5% of residents, well above the national average of 39.4%. Home ownership is notably strong: 42.2% own outright and 33.4% own with a mortgage, compared to national figures of 33.7% and 27.0% respectively. The workforce is heavily concentrated in professional and managerial roles (46.2% combined), significantly higher than the national 34% average, while elementary employment is much lower at 5.3% against 10.2% nationally.