At a Glance
Average Property Price - GU22
£585,590
89
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU22
£53,432
94
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU22
2.5%
17
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The district's average property price of £586,000 places it among the most expensive nationally. However, its 10-year annualised growth of 2.5% has been well below the national average, reflecting a period of relatively subdued capital appreciation. Transaction volumes have softened, with 424 sales in the latest year against a 10-year average of 532, suggesting a less active market.
Rent & Yield Trends
Average monthly rents of £1,464 sit well above the national average, reflecting the area's affluent profile. Rent growth over the past decade has been sluggish at 3.1% annually — among the slowest nationally. The flat yield of 5.4% is notably above its 10-year average of 4.5%, signalling improved investor returns despite weak rental growth.
Income & Affordability Trends
Household incomes in GU22 are exceptionally strong at £53,432, among the highest nationally. However, this prosperity is offset by affordability pressures: the price-to-income ratio has risen to 11.7x from 9.9x in 2016, indicating homes have become significantly less affordable relative to earnings. Rental affordability has also tightened slightly, with rents now consuming 30.5% of income against 29.7% a decade ago.
Resident Demographic Profile
The population is distinctly family-oriented, with 35–49-year-olds representing 23% — well above the national average of 18.7%. Conversely, young adults aged 16–24 are noticeably underrepresented at 8.6% versus the national 11.0%. The workforce is heavily skewed towards professionals (28.6%) and managers (18.2%), far exceeding national norms, whilst manual trades and elementary roles are considerably scarcer. Owner-occupation with a mortgage (33.4%) is above average, reflecting the demographic weight of working-age families.