At a Glance
Average Property Price - GU21
£464,393
77
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU21
£50,658
90
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU21
1.5%
5
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average price of £464,000 places GU21 among the most expensive districts nationally. However, 10-year annualised growth of 1.5% is well below the national average, reflecting subdued long-term appreciation in this established market. Transaction volumes have softened, with 601 sales in the latest year compared to a 10-year average of 709, suggesting reduced activity.
Rent & Yield Trends
Average monthly rent of £1,464 sits among the highest nationally. Rent growth over the past decade has been modest at 3.1% annually, below the national pace. The flat yield of 5.4% has improved notably from its 10-year average of 4.5%, indicating a shift in the lettings market that has become more attractive to investors in recent times.
Income & Affordability Trends
Household incomes here are well above the national average at £50,658, placing the area among the most affluent districts. The price-to-income ratio of 9.8x has deteriorated since 2016 (9.2x), signalling that property has become less affordable relative to earnings despite strong incomes. Rental affordability has similarly declined, with rent now consuming 30.5% of household income compared to 29.7% in 2016.
Resident Demographic Profile
The area skews towards mid-career and established households, with 35–49 year-olds notably overrepresented at 23.2% against a national average of 18.7%, while young adults aged 16–24 are underrepresented at 8.7%. The professional workforce is distinctly strong at 26.9%, well above the national norm, and managers are also overrepresented at 15.4%. Private rental tenure is more prevalent than the national average at 26.1%, reflecting the commuter demographic, while social rented housing is below average at 11.2%.