At a Glance
Average Property Price - GU20
£757,269
95
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU20
£55,330
95
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU20
3.3%
37
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price of £757,000 places GU20 among the most expensive nationally. Price growth over the past decade has averaged 3.3% annually, which is below the national rate. Transaction activity has softened, with 52 sales in the latest full year compared to a 10-year average of 65, suggesting a less active market than its historical norm.
Rent & Yield Trends
The average rent of £1,464 per month sits well above the national median, reflecting the area's premium positioning. Rental growth has lagged nationally at 3.1% per year over the past decade. The flat yield of 5.4% in the latest year represents a notable improvement on the 10-year average of 4.5%, indicating a tightening rental market relative to property values.
Income & Affordability Trends
Household incomes average £55,330, placing the area among the highest nationally. The price-to-income ratio of 11.4x has improved substantially since 2016 (when it stood at 15.1x), reflecting moderating property values relative to earnings. Rental affordability has deteriorated slightly: the rent-to-income ratio has risen from 29.7% in 2016 to 30.5%, indicating renters now spend a marginally higher share of income on housing.
Resident Demographic Profile
The population is notably older than average, with over half aged 50 or above compared to roughly 39% nationally; conversely, young adults aged 16–24 are significantly underrepresented at 7.8% versus 11.0% nationally. Owner-occupation is very strong: 42.4% own outright (well above the 33.7% national average) and 36.3% own with a mortgage, leaving only 12.9% in private rented housing. The workforce is heavily weighted towards managers (26.9%, nearly double the national share of 13.4%) and professionals (22.8%), with very few in elementary roles (4.2% versus 10.2% nationally).