At a Glance
Average Property Price - GU19
£449,863
75
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU19
£50,856
90
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU19
2.9%
25
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price of £450,000 sits among the more expensive areas nationally. However, 10-year annualised growth of 2.9% per year has been well below the national trend, suggesting a period of muted appreciation. Transaction activity has eased slightly, with 89 sales in the latest year compared to a 10-year average of 106.
Rent & Yield Trends
Average monthly rent of £1,464 places the area among the more expensive rental markets nationally. Rent growth over the past decade has been sluggish at 3.1% annually, significantly lagging national trends. The flat yield has improved to 5.4% in the latest year from a 10-year average of 4.5%, reflecting stronger rental returns relative to purchase prices.
Income & Affordability Trends
Household income is notably strong, among the highest nationally at an average of £51,000. The price-to-income ratio of 8.7x has eased slightly from 8.9x in 2016, indicating modest improvement in purchase affordability. Rental affordability has drifted in the opposite direction: the rent-to-income ratio has risen from 29.7% to 30.5%, placing rental costs at a relatively stretched level.
Resident Demographic Profile
The population skews notably towards middle age and established families, with those aged 35–49 and 50–64 each representing around 21% — above the national average. The 16–24 age group is underrepresented at 7%, reflecting limited student or early-career appeal. Owner-occupancy is strong, with 71.5% of homes owned outright or with mortgage, and notably 37.2% are mortgaged—well above the national 27%. The professional and managerial workforce dominates, together accounting for 39.3% of employment, while elementary and trades workers are less prevalent than nationally.