At a Glance
Average Property Price - GU18
£560,495
87
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU18
£53,463
94
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU18
2.3%
13
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
At £560k, GU18 is among the most expensive districts nationally. However, its 10-year annualised price growth of 2.3% is notably sluggish compared with the national average, placing it in the slowest quartile. Transaction activity has eased recently, with 92 sales in the latest year against a 10-year average of 106.
Rent & Yield Trends
Average monthly rent of £1,464 sits above the national median, reflecting the area's affluent character. Rental growth over the past decade has been subdued at 3.1% annually — well below the national pace. The flat yield of 5.4% represents a welcome uplift from the 10-year average of 4.5%, signalling improving returns for landlords.
Income & Affordability Trends
Average household income of £53k places the area among the wealthiest tenth nationally. The price-to-income ratio of 10.8x has deteriorated since 2016 (9.1x), indicating that homes have become less affordable relative to earnings. Rental affordability has similarly tightened, with the rent-to-income ratio rising from 29.7% to 30.5% over the same period.
Resident Demographic Profile
The population skews notably older, with over a quarter aged 65+ compared to a fifth nationally, and those aged 50–64 representing nearly a quarter versus a fifth nationally. Young adults aged 16–24 are significantly underrepresented at 8.3% against 11% nationally. Owner-occupation is dominant — 83% own outright or with a mortgage versus 61% nationally — while private renting accounts for just 12.3%. The workforce is heavily weighted towards managers and professionals, who together represent 44% of employment versus 34% nationally.