At a Glance
Average Property Price - GU17
£425,744
72
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU17
£49,380
87
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU17
1.7%
6
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price of £426,000 sits among the most expensive nationally, in the upper third of the UK market. However, 10-year annualised growth of 1.7% per year has been significantly slower than the national average, reflecting more subdued capital appreciation than most regions. Transaction activity has declined markedly: 125 sales in the latest full year against a 10-year average of 180, suggesting a quieter market than historical norms.
Rent & Yield Trends
Average monthly rent of £1,464 places the area among the most expensive nationally for rental costs. Rent growth over the past decade has averaged 3.1% per year, well below the national pace. The flat yield of 5.4% in the latest year has risen above the 10-year average of 4.5%, indicating that rental returns have improved relative to purchase prices, though this reflects falling prices rather than rising rents.
Income & Affordability Trends
Net household income of £49,380 sits well above the national average, placing the area among the most affluent nationally. The price-to-income ratio of 8.8x has worsened since 2016 (when it stood at 8.1x), meaning homes have become less affordable relative to local earnings despite modest price growth. Rental affordability has also tightened: the rent-to-income ratio has risen from 29.7% in 2016 to 30.5% today, suggesting that rental costs now consume a marginally larger share of household income.
Resident Demographic Profile
The population is notably older than average, with those aged 50–64 and 65+ each representing around one-fifth of residents, compared to national averages of under 20%. Housing tenure is heavily weighted towards ownership: 39% own their home outright and 39% own with a mortgage, leaving only 12% in private rented accommodation—well below the national private rental share of 22%. The employment profile is skewed towards higher-skilled roles, with technical professionals (17.4%) and managers (15.2%) more prevalent than nationally, while elementary occupations (7.2%) are significantly underrepresented.