At a Glance
Average Property Price - GU16
£464,740
77
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU16
£50,744
90
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU16
2.3%
13
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price in GU16 is £465,000, placing it among the more expensive districts nationally. However, 10-year annualised price growth of 2.3% sits well below the national average, indicating relatively muted capital appreciation over the past decade. Transaction volumes have softened, with 306 sales recorded in the latest full year against a 10-year average of 368 annually.
Rent & Yield Trends
Average monthly rent across the broader GU postcode area is £1,464, ranking among the pricier rental markets nationally. Rent growth over the past decade has been modest at 3.1% annualised, well below the national trend. The rental yield has improved noticeably, rising from a 10-year average of 4.5% to 5.4% in the latest year, reflecting the gap between rising rents and flat capital values.
Income & Affordability Trends
Average household net income of £50,744 is significantly above the national average, placing the area among the most affluent districts. The price-to-income ratio of 9.8x has deteriorated since 2016 (when it stood at 9.1x), indicating that homes have become less affordable relative to local earnings. Rental affordability has also tightened, with rent-to-income now at 30.5% compared to 29.7% in 2016.
Resident Demographic Profile
The population is skewed towards older working-age and retired households: those aged 35–49 represent 21.1% (above the 18.7% national average), while the 16–24 age group is notably underrepresented at 8.7%. Housing tenure is characterised by high ownership levels—36.9% own with a mortgage and 35.8% own outright, both well above national norms—whilst private rental and social rented housing are below average. The employment profile is weighted towards professional and managerial roles (23.9% and 15.1% respectively), reflecting the affluent commuter demographic, with fewer workers in elementary and plant/machine occupations.