At a Glance
Average Property Price - GU15
£511,998
82
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU15
£49,552
88
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU15
2.8%
22
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price in GU15 is £512,000, placing it among the most expensive nationally. Over the past decade, prices have grown at 2.8% annually — a pace that trails the national average. Transaction activity has declined noticeably: 411 sales in the latest full year represent a 20% drop from the 10-year average of 517 per annum.
Rent & Yield Trends
Average monthly rents in the broader GU area stand at £1,464, putting the area in the upper quartile nationally. However, rent growth over the past decade has been sluggish at 3.1% annually, well below the national average. On a positive note, flat yields have strengthened to 5.4%, up from a 10-year average of 4.5%, signalling improving returns for landlords.
Income & Affordability Trends
Average net household income of £49,552 places GU15 among the most affluent areas nationally. However, affordability pressures have intensified: the price-to-income ratio has risen from 9.2x in 2016 to 10.2x today, indicating homes have become materially less affordable relative to earnings. Rental affordability has also tightened slightly, with the rent-to-income ratio edging up from 29.7% to 30.5% over the same period.
Resident Demographic Profile
The area skews towards middle-aged and older residents: those aged 35–49 represent 20.6% of the population (above the national 18.7%), and the 50–64 age group accounts for 20%, compared to the national 19.8%. The under-16 and 16–24 cohorts are slightly underrepresented. Tenure shows a pronounced bias towards owner-occupation: 34.4% own with a mortgage (well above the national 27.0%), and outright ownership at 29.6% exceeds the national average of 33.7%. Employment is skewed towards higher-skill roles, with professionals and managers combining for 36.8% of the workforce versus 33.9% nationally, while trades and elementary workers are less common.