At a Glance
Average Property Price - GU2
£520,958
83
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU2
£48,929
86
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU2
2.5%
16
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The district's average property price of £521,000 places it among the most expensive nationally. However, ten-year price growth of 2.5% per year has been significantly slower than the national trend, reflecting a more subdued trajectory compared to other regional markets. Annual transaction volumes of 325 are slightly below the ten-year average of 363, suggesting a modest softening in market activity.
Rent & Yield Trends
Average monthly rent of £1,464 sits well above the national median, placing the area in the upper quartile for rental costs. Rental growth over ten years has been weak at 3.1% per year, among the slowest nationally. The current flat yield of 5.4% is notably stronger than its ten-year average of 4.5%, indicating improved returns for buy-to-let investors in recent trading.
Income & Affordability Trends
Household incomes average £48,929, well above the national figure and among the highest in the country. Purchase affordability has deteriorated: the price-to-income ratio has widened from 10.4x in 2016 to 11.3x today, making entry increasingly stretched for local earners. Rental affordability has similarly worsened, with the rent-to-income ratio rising from 29.7% to 30.5%, meaning renters now dedicate a slightly larger share of earnings to housing.
Resident Demographic Profile
The area is distinguished by a very high concentration of young adults aged 16–24, representing 31% of the population against a national average of 11%, reflecting Guildford's status as a university town. Conversely, the over-65 population is notably underrepresented at 12%, well below the national figure of 20%. The workforce is heavily skewed towards professional roles, accounting for 30% of employment against a national norm of 21%, whilst trades and plant-operating roles are substantially underrepresented. Private rented tenure is above average at 26%, consistent with the youthful, mobile demographic.