At a Glance
Average Property Price - GU3
£639,353
91
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU3
£52,419
93
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU3
1.5%
5
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average price of £639,353 places GU3 among the most expensive postcode districts nationally. However, 10-year annualised growth of 1.5% is well below the national average, reflecting a period of sustained but modest appreciation. Transaction activity has declined: 123 sales in the latest full year sit below the 10-year average of 149, suggesting a quieter market.
Rent & Yield Trends
Monthly rents of £1,464 sit comfortably above the national average, reflecting the area's premium positioning. Rental growth of 3.1% over the past decade has been notably slower than the national trend. The flat yield of 5.4% has improved meaningfully from its 10-year average of 4.5%, indicating improved returns for landlords in recent years.
Income & Affordability Trends
Average household income of £52,419 is substantially above the national average, placing the area among the highest-earning nationally. The price-to-income ratio of 12.8x has worsened since 2016 (11.4x), reflecting property price growth outpacing income gains and tightening purchase affordability. Rental affordability has also softened, with the rent-to-income ratio rising from 29.7% in 2016 to 30.5% today.
Resident Demographic Profile
The area has a notably higher proportion of young adults aged 16–24 at 16.4%, well above the national average of 11.0%. Outright ownership is stronger than average at 38.3%, and mortgage ownership is also elevated at 32.1%, reflecting a prosperous, settled population. The employment profile skews heavily towards higher-skilled roles: professionals account for 25.7% (versus 20.5% nationally) and technical workers for 18.8% (versus 13.2%), while elementary occupations are notably underrepresented at 5.6%.