At a Glance
Average Property Price - GU1
£600,501
89
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU1
£51,337
91
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU1
2.1%
10
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price of £601,000 places GU1 among the most expensive nationally. However, growth has lagged significantly: the 10-year annualised rise of 2.1% is well below the national average, suggesting the market here has cooled relative to stronger-performing areas. Transaction volume has also softened, with 414 sales in the latest year compared to a 10-year average of 483—a decline of some 14%.
Rent & Yield Trends
Average monthly rent of £1,464 sits above the national median, reflecting the area's affluent character. Rental growth of 3.1% annually over the past decade has been sluggish by national standards. The flat yield of 5.4% is a bright spot, however—notably ahead of the 10-year average of 4.5%—indicating improving returns for landlords despite the broader slowdown in price appreciation.
Income & Affordability Trends
Average household income of £51,337 is among the highest nationally. However, affordability pressures are evident: the price-to-income ratio of 12.0x has edged upward since 2016 (11.9x), meaning properties have become slightly less affordable relative to earnings. Rental affordability has also tightened, with the rent-to-income ratio rising from 29.7% to 30.5%, a subtle but steady deterioration.
Resident Demographic Profile
The age profile is heavily skewed toward young adults: those aged 16–24 represent 22.8%, more than double the national average of 11.0%, driven by Guildford's university population. Conversely, those aged 65 and over account for just 12.3%, well below the national 19.6%. The private rented sector is unusually large at 34.2%—significantly above the 21.7% national average—reflecting the transient student demographic. Employment is dominated by professionals (32%) and managers (16.1%), both well above national norms, whilst trades are notably underrepresented at 6.2% versus 10.5% nationally.