At a Glance
Average Property Price - GU4
£647,764
92
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU4
£53,633
94
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU4
2.2%
11
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average price of £648,000 places GU4 among the most expensive districts nationally. However, 10-year annualised growth of 2.2% has been well below the national average, suggesting a period of relatively subdued appreciation. Transaction volume last year reached 236 sales, slightly below the 10-year annual average of 244, indicating steady but unspectacular market activity.
Rent & Yield Trends
Average monthly rent in the broader GU area stands at £1,464, positioning it above the national median. Rental growth has lagged the national trend significantly over the past decade, with 10-year annualised growth of 3.1% among the slowest nationally. The current flat yield of 5.4% has improved notably from the 10-year average of 4.5%, reflecting a tighter rental market relative to capital values.
Income & Affordability Trends
Average household income of £54,000 places the area among the highest nationally, reflecting its affluent demographic profile. The price-to-income ratio of 12.2x has improved marginally since 2016 (12.3x), suggesting some easing of purchase affordability despite high absolute prices. Rental affordability has deteriorated: the rent-to-income ratio has risen from 29.7% to 30.5% over the same period, indicating rents are consuming a larger share of household income.
Resident Demographic Profile
The age profile shows a notably higher proportion of young adults aged 16–24 (14.3% versus 11.0% nationally) and a corresponding shortfall among 25–34 year-olds (9.9% versus 13.4%), suggesting a transient younger demographic. Owner-occupation is above average at 69.4% combined (outright plus mortgage), with a particularly strong ownership-with-mortgage rate of 33.2%. The employment mix is heavily skewed towards higher-income occupations: professionals account for 28.5% of the workforce—far above the national average of 20.5%—alongside an elevated proportion of managers at 19.6%.