At a Glance
Average Property Price - GU7
£557,070
87
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU7
£54,236
94
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU7
2.2%
11
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The latest average property price of £557,000 places GU7 among the most expensive nationally. Over the past decade, prices have grown at 2.2% annually—well below the national pace, indicating relatively flat performance compared to other UK areas. Transaction volume has declined: 335 sales in the latest full year against a 10-year average of 444, suggesting reduced market activity.
Rent & Yield Trends
Average monthly rent of £1,464 sits above the national norm. Rental growth over ten years has been modest at 3.1% per annum, among the slowest nationally. The flat yield has improved materially, rising to 5.4% from a 10-year average of 4.5%, reflecting the current pricing environment for landlords.
Income & Affordability Trends
Household income at £54,236 is well above the national average. The price-to-income ratio of 10.8x has deteriorated slightly since 2016 (10.1x), signalling that property has become less affordable relative to earnings. Rental affordability has also tightened: the rent-to-income ratio has risen from 29.7% to 30.5%, indicating a larger share of household income required for rental costs.
Resident Demographic Profile
The area has a notably higher concentration of managers (18.8% vs 13.4% nationally) and professionals (29.7% vs 20.5%), reflecting strong white-collar employment. Those aged 35–49 are overrepresented at 22.5% versus 18.7% nationally, typical of affluent commuter areas. Mortgage-owner occupiers (34.9%) exceed the national norm (27.0%), while social rented stock (10.1%) is significantly lower than the national average (16.5%), indicating a more concentrated owner-occupied demographic.