At a Glance
Average Property Price - GU5
£863,058
97
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU5
£53,997
94
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU5
2.6%
18
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
At £863,000, GU5 ranks among the most expensive postcodes nationally. Over the past decade, prices have grown at 2.6% annually—well below the national average, reflecting a more measured market. Transaction volumes have slowed noticeably, with 98 sales in the latest year compared to a ten-year average of 136, suggesting reduced turnover in this established market.
Rent & Yield Trends
Average monthly rents of £1,464 sit well above the national norm. Rental growth over ten years has averaged just 3.1% per year, placing it among the slowest-growing areas nationally. The flat yield of 5.4% currently exceeds its ten-year average of 4.5%, indicating improved returns for landlords in recent times.
Income & Affordability Trends
Average household income of £54,000 places this area among the most affluent nationally. The price-to-income ratio of 17.1x has widened since 2016 (when it was 15.5x), signalling that properties have become less affordable relative to local earnings. Rental affordability has also declined marginally, with rent-to-income rising from 29.7% to 30.5% over the same period.
Resident Demographic Profile
The population skews notably older and more established than average: over half are aged 50 and above, compared to under two-fifths nationally, whilst the 25–34 age group is significantly underrepresented at just 8.3%. Homeownership is strong, with 71% owning their property outright or with a mortgage versus 60.7% nationally. The workforce is heavily weighted toward professional and managerial roles, which together account for just over half of employment—nearly double the national average—while trades and elementary occupations are correspondingly underrepresented.