At a Glance
Average Property Price - GU11
£366,642
60
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU11
£44,065
73
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU11
4.4%
79
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price of £367,000 sits slightly above the national midpoint. Over the past decade, prices have grown at 4.4% annually—notably faster than the typical UK pace, placing it among stronger-performing areas nationally. Transaction activity has eased in the latest year, with 247 sales compared to a ten-year average of 375 per year.
Rent & Yield Trends
Average monthly rent of £1,464 is substantially above the national norm, reflecting strong rental demand in the area. Rental growth of 3.1% annually over the past decade has lagged behind the national average, indicating slower momentum in this respect. The flat yield currently stands at 5.4%, up from a ten-year average of 4.5%, signalling improving returns for landlords.
Income & Affordability Trends
Average household income of £44,065 is notably above the national average. The price-to-income ratio of 8.3x has risen since 2016 (when it stood at 6.8x), meaning property has become less affordable relative to earnings despite strong growth. Rental affordability has also tightened slightly, with rent now consuming 30.5% of income compared to 29.7% in 2016.
Resident Demographic Profile
The area has a notably younger profile than England as a whole, with a marked concentration of residents aged 25–34 (22% versus 13% nationally) and higher numbers of young families under 15 (21% versus 18% nationally). The 50–64 age band is significantly under-represented at 13%. Housing tenure is dominated by private rental, which accounts for 40% of households—nearly double the national share—while outright ownership at 13% is well below average. The employment mix is distinctive for an unusually high proportion of technical workers (20% versus 13% nationally), offset by notably fewer managers and trades workers than typical.