At a Glance
Average Property Price - GU10
£769,207
95
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU10
£53,220
93
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU10
1.7%
7
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
Properties in GU10 are among the most expensive nationally, with an average price of £769,000. However, the area has underperformed significantly on growth: annual price rises of 1.7% over the past decade rank among the slowest nationally. Transaction activity has softened, with 289 sales in the latest full year compared to a 10-year average of 383.
Rent & Yield Trends
Monthly rents average £1,464, placing the area well above the national average. Rental growth has been sluggish at 3.1% annually—markedly slower than the national trend. The rental yield has improved noticeably, rising to 5.4% in the latest year from a 10-year average of 4.5%, reflecting the relative weakness of capital values.
Income & Affordability Trends
Household incomes are exceptionally strong, ranking among the highest nationally at £53,220. The purchase price-to-income ratio stands at 14.3x, showing modest improvement from 14.4x in 2016, indicating stable affordability on this metric despite high nominal prices. Rental affordability has edged slightly worse: the rent-to-income ratio has risen from 29.7% in 2016 to 30.5% today.
Resident Demographic Profile
The population skews older and more affluent than the national average. Those aged 50–64 and 65+ together make up 42% of residents, compared to 39% nationally, whilst the 16–24 cohort is noticeably underrepresented at 9.3% against 11% nationally. Ownership is dominant: 72.6% of households own their home outright or with a mortgage, well above the 60.7% national figure. The workforce is heavily weighted towards high-earning professions, with professionals and managers accounting for 47.4%—nearly double the national average of 33.9%—while trades and elementary roles are significantly scarcer.