At a Glance
Average Property Price - GU9
£581,917
88
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU9
£49,001
86
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU9
3.4%
41
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price in GU9 is £582,000, placing it among the most expensive nationally. Over the past decade, prices have grown at 3.4% per annum — slightly below the national average pace of growth. Transaction activity has eased compared to its 10-year norm, with 432 sales in the latest full year against an average of 515, suggesting a gradual cooling of market momentum.
Rent & Yield Trends
Average monthly rent across the wider GU postcode stands at £1,464, well above the national norm. Rental growth over the past ten years has been modest at 3.1% per annum, ranking among the slowest nationally. The flat yield has improved meaningfully, reaching 5.4% in the latest year from a 10-year average of 4.5%, reflecting a more attractive position for buy-to-let investors.
Income & Affordability Trends
Average household income in GU9 is £49,001, placing it among the highest nationally. Purchase affordability has tightened: the price-to-income ratio now stands at 11.8x, up from 10.7x in 2016, indicating homes have become harder to buy relative to earnings. Rental affordability has similarly deteriorated, with rents now consuming 30.5% of household income compared to 29.7% in 2016.
Resident Demographic Profile
The population is notably older than the national average, with 20.3% aged 65 and above compared to 19.6% nationally, while the 25–34 age group is underrepresented at 10.7% against 13.4% nationally. Housing tenure leans towards ownership: 34.6% own outright and 28.8% own with a mortgage, while private rental is below average at 19.9%. The employment profile is skewed towards higher-skilled occupations, with professionals at 25% and managers at 19.5% — both notably above national levels — whilst trades and elementary roles are significantly underrepresented.