At a Glance
Average Property Price - GU6
£647,921
92
National percentile
Average Monthly Rent - GU
£1,464
79
National percentile
Average Net Household Income - GU6
£49,881
88
National percentile
Flat / Maisonette Yield - GU
5.4%
38
National percentile
10-Year Annualised Price Growth - GU6
2.8%
23
National percentile
10-Year Annualised Rent Growth - GU
3.1%
7
National percentile
Property Price & Volume Trends
The average property price in GU6 is £648,000, placing it among the most expensive districts nationally. Over the past decade, prices have grown by 2.8% annually—notably slower than the national trend. Transaction volumes have declined, with 233 sales in the latest year compared to a 10-year average of 299 per year.
Rent & Yield Trends
Average monthly rent in the broader GU postcode area stands at £1,464, well above the national average. Rental growth has been sluggish at 3.1% annually, among the slowest nationally. The flat yield has improved to 5.4%, up from a 10-year average of 4.5%, reflecting a recent shift in the rental-to-price dynamic.
Income & Affordability Trends
Average net household income is £49,881, placing GU6 well above the national median. The price-to-income ratio of 13.1x has deteriorated since 2016, when it stood at 12.2x, signalling that property values have outpaced income growth. Rental affordability has also worsened, with rent consuming 30.5% of household income compared to 29.7% in 2016.
Resident Demographic Profile
The population is notably older than average, with nearly a quarter aged 65 or over compared to one-fifth nationally; conversely, the 25–34 age group is underrepresented at under 9%. Housing tenure shows a strong skew towards outright ownership at 43.5%, well above the national average, while private rental tenure is low at 12.1%. The employment profile is weighted heavily towards professional and managerial roles, which together account for 42%, compared to 34% nationally; elementary occupations are correspondingly sparse at under 7%.