3Y Avg Price
£2,292,900
10 sales
Properties
54
20 freehold · 34 leasehold
Sales / Year
3.4
5-year average
Avg £/sq ft
£1,788
£19,245/m²
Rank in NW3
64th
of 227 streets
Last Sale
£2,750,000
Mar 2026
Price History
Every recorded sale on this street, coloured by property type.
Last 10 Sales
103 total recorded
33 Willoughby Road
Terraced
£2,750,000
Mar 2026
FLAT A, 8 Willoughby Road
Flat/Maisonette
£1,550,000
Nov 2025
GARDEN FLAT, 50 Willoughby Road
Flat/Maisonette
£2,750,000
Sept 2025
50 Willoughby Road
Flat/Maisonette
£2,750,000
Sept 2025
18A Willoughby Road
Flat/Maisonette
£2,350,000
Mar 2025
44 Willoughby Road
Detached
£4,900,000
Oct 2024
14A Willoughby Road
Flat/Maisonette
£975,000
Oct 2024
28 Willoughby Road
Terraced
£3,494,000
Sept 2024
UPPER GROUND FLOOR FLAT, 22 Willoughby Road
Flat/Maisonette
£650,000
Jun 2024
20A Willoughby Road
Flat/Maisonette
£760,000
May 2024
Street Rankings — NW3
Streets ranked by 3-year average sale price. Showing positions 60–69 of 227.
| # | Street | 3Y Avg |
|---|---|---|
| 60 | Lambolle Road | £2,426,485 |
| 61 | Rudall Crescent | £2,425,000 |
| 62 | Keats Grove | £2,390,000 |
| 63 | Eton Road | £2,388,188 |
| 64 | Willoughby Road | £2,292,900 |
| 65 | Mansion Gardens | £2,250,000 |
| 66 | Thurlow Road | £2,221,154 |
| 67 | Gayton Road | £2,181,667 |
| 68 | Parliament Hill | £2,180,508 |
| 69 | South Hill Park | £2,171,313 |
Property Mix
Type
Tenure
EPC Ratings
41 of 54 properties have an EPC record
Avg floor area: 1,496 sq ft (139 m²)
District Context — NW3
NW3 covers Hampstead, Belsize Park, and surrounding areas in north London, positioned on the fringe of central London. It is one of the capital's most affluent and established residential neighbourhoods, characterised by period properties, tree-lined streets, and strong cultural amenities.
Average Property Price - NW3
£1,566,932
99
National percentile
Average Net Household Income - NW3
£67,005
100
National percentile
10-Year Annualised Price Growth - NW3
1.2%
4
National percentile
10-Year Annualised Rent Growth - NW
2.6%
2
National percentile