At a Glance
Average Property Price - NW6
£873,059
97
National percentile
Average Monthly Rent - NW
£2,286
95
National percentile
Average Net Household Income - NW6
£49,987
88
National percentile
Flat / Maisonette Yield - NW
3.8%
1
National percentile
10-Year Annualised Price Growth - NW6
1.3%
4
National percentile
10-Year Annualised Rent Growth - NW
2.6%
2
National percentile
Property Price & Volume Trends
At £873,000, NW6 is among the most expensive postcodes nationally, reflecting its London location. However, 10-year annualised price growth of 1.3% is significantly below the national average, indicating relatively subdued capital appreciation over the decade. Transaction activity has declined, with 548 sales in the latest year compared to an average of 687 annually over the previous ten years.
Rent & Yield Trends
Monthly rents of £2,286 are among the highest nationally. Rental growth of 2.6% annualised over ten years has been substantially slower than the national average, suggesting constrained demand growth in the sector. The flat yield of 3.8% represents a meaningful improvement from the ten-year average of 3.0%, indicating that rental income has become more attractive relative to property values in recent times.
Income & Affordability Trends
Average net household income of £50,000 places the area well above the national average. The price-to-income ratio of 18.6x has improved notably since 2016 (when it stood at 21.3x), suggesting property has become more affordable relative to local earnings. Rental affordability has also strengthened: the rent-to-income ratio has fallen from 56.1% to 47.9%, though it remains relatively high.
Resident Demographic Profile
The area has a noticeably younger working-age profile, with 25–34 year-olds representing 21.5% of the population (against a national average of 13.4%) and 35–49 year-olds at 23.1% (versus 18.7% nationally). The elderly population (65+) is substantially underrepresented at 10.1% compared to 19.6% nationally. Housing tenure is dominated by rental occupation: private rented housing accounts for 34.5% of homes and social rented a striking 37.7%, whereas owner-occupation (whether outright or mortgaged) is only 26.2% combined—far below the national norm of 60.7%. The employment profile skews heavily towards professional and skilled roles, with professionals representing 29.1% of the workforce (versus 20.5% nationally) and technical workers at 17.6% (against 13.2% nationally).