At a Glance
Average Property Price - NW10
£710,706
94
National percentile
Average Monthly Rent - NW
£2,286
95
National percentile
Average Net Household Income - NW10
£43,228
70
National percentile
Flat / Maisonette Yield - NW
3.8%
1
National percentile
10-Year Annualised Price Growth - NW10
2.7%
20
National percentile
10-Year Annualised Rent Growth - NW
2.6%
2
National percentile
Property Price & Volume Trends
Properties in NW10 are among the most expensive nationally, with an average price of £711,000. However, growth over the past decade has been sluggish, with annualised appreciation of just 2.7%—well below the national pace. Transaction volumes have also softened, dropping from an average of 543 sales per year to 385 in the latest full year.
Rent & Yield Trends
Rents in the broader NW area are among the highest in the country, averaging £2,286 per month, but growth has stalled almost entirely at 2.6% annually—far slower than the national trend. The flat yield has improved to 3.8% from a 10-year average of 3.0%, reflecting the relative stability of rental income against stagnant capital growth.
Income & Affordability Trends
Average household income is above the national median at £43,228. Purchasing affordability has deteriorated: the price-to-income ratio stands at 16.7x, up from 15.7x in 2016. Rental affordability, by contrast, has improved meaningfully; the rent-to-income ratio has fallen to 47.9% from 56.1% over the same period.
Resident Demographic Profile
NW10 has a notably younger age profile, with children under 15 accounting for 20.3% and those 65+ only 9.9%, well below the national average. Housing tenure is distinctive: just 26% own their home (outright or with mortgage), while 71.6% are renters—far above the national norm. The employment profile is marked by higher rates of elementary work (14.2%) and caring roles (11.4%), offset by lower representation among managers and trades workers.