At a Glance
Average Property Price - NW1
£926,788
97
National percentile
Average Monthly Rent - NW
£2,286
95
National percentile
Average Net Household Income - NW1
£50,817
90
National percentile
Flat / Maisonette Yield - NW
3.8%
1
National percentile
10-Year Annualised Price Growth - NW1
-0.7%
2
National percentile
10-Year Annualised Rent Growth - NW
2.6%
2
National percentile
Property Price & Volume Trends
The latest average property price of £927,000 places NW1 among the most expensive nationally. However, prices have declined at an annualised rate of 0.7% over the past decade, a performance among the slowest in the country. Transaction activity has fallen significantly, with 271 sales in the latest full year compared to a 10-year average of 391—a 31% drop that reflects weaker recent market momentum.
Rent & Yield Trends
Average monthly rents of £2,286 are among the highest nationally. Rental growth over the past decade has been subdued at 2.6% annually, well below the national pace. The flat yield has improved to 3.8% in the latest year from a 10-year average of 3.0%, suggesting that rental returns have strengthened relative to capital values.
Income & Affordability Trends
Average household income of £50,817 is well above the national average, placing the area in the top decile nationally. Despite strong incomes, the price-to-income ratio of 23.6x remains elevated, though it has improved materially from 28.7x in 2016. Rental affordability has also improved substantially: the rent-to-income ratio has fallen from 56.1% to 47.9% over the same period, signalling better value for tenants.
Resident Demographic Profile
The population skews markedly younger than the national average, with 19.3% aged 16–24 and 20.5% aged 25–34, against respective national figures of 11.0% and 13.4%. Conversely, only 10.3% are aged 65 and over, compared to 19.6% nationally. The housing tenure profile is distinctive: just 12.3% own outright and 9.3% own with a mortgage, while 34.1% rent privately and 43.1% live in social housing—a stark contrast to the national tenure mix. The employment profile is dominated by professionals (30.9%) and technical workers (17.4%), significantly above national averages, reflecting the area's concentration of knowledge-based employment.