At a Glance
Average Property Price - NW4
£641,711
91
National percentile
Average Monthly Rent - NW
£2,286
95
National percentile
Average Net Household Income - NW4
£47,317
82
National percentile
Flat / Maisonette Yield - NW
3.8%
1
National percentile
10-Year Annualised Price Growth - NW4
1.1%
4
National percentile
10-Year Annualised Rent Growth - NW
2.6%
2
National percentile
Property Price & Volume Trends
Properties in NW4 are among the most expensive nationally, with an average price of £642,000. However, the area has experienced only modest growth over the past decade, with annualised price rises of 1.1%—significantly below the national trend. Transaction activity has declined recently, with 200 sales in the latest year compared to a 10-year average of 236 annually.
Rent & Yield Trends
Rental costs in the broader NW postcode area are among the highest in the country, averaging £2,286 per month. Rent growth has been notably sluggish at 2.6% annualised over the past decade—well below typical national performance. The flat yield of 3.8% has improved from a 10-year average of 3.0%, reflecting modest rental growth relative to the property price base.
Income & Affordability Trends
Average household income in NW4 sits well above the national average at £47,317. The price-to-income ratio of 16.1x indicates that properties have become less affordable since 2016, when the ratio stood at 14.2x. Rental affordability has improved markedly over the same period, with the rent-to-income ratio falling from 56.1% to 47.9%, suggesting rents have grown more slowly than household incomes.
Resident Demographic Profile
The population skews notably towards working-age and family households: the 35–49 age group represents 21.7% of residents, well above the national average of 18.7%, whilst those aged 50–64 are underrepresented at 15.1% compared to 19.8% nationally. The tenure profile is distinctive, with private rental dominating at 47.4%—far above the national 21.7%—whilst outright ownership is markedly lower at 21.2% against 33.7% nationally. Employment is skewed towards professional and managerial roles, which together account for 38.4% of the workforce, notably above the combined national average of 33.9%.