At a Glance
Average Property Price - NW2
£717,336
94
National percentile
Average Monthly Rent - NW
£2,286
95
National percentile
Average Net Household Income - NW2
£47,254
82
National percentile
Flat / Maisonette Yield - NW
3.8%
1
National percentile
10-Year Annualised Price Growth - NW2
1.9%
8
National percentile
10-Year Annualised Rent Growth - NW
2.6%
2
National percentile
Property Price & Volume Trends
Properties in NW2 are priced at an average of £717,000, placing them among the most expensive nationally. However, the area has experienced notably slow growth over the past decade, with prices rising at just 1.9% per year—well below the national average. Transaction activity has declined, with 360 sales in the latest full year compared to a 10-year average of 442, signalling a slight cooling in market activity.
Rent & Yield Trends
Average monthly rents of £2,286 are among the highest in the country. Rent growth over the past decade has been unusually sluggish at 2.6% annually, placing it among the slowest-growing areas nationally. The flat yield currently stands at 3.8%, a marked improvement from its 10-year average of 3.0%, suggesting rental income is becoming more attractive relative to property values.
Income & Affordability Trends
Average household income of £47,254 sits well above the national median. The price-to-income ratio has improved considerably since 2016, falling from 16.5x to 14.3x, making properties more affordable relative to earnings. Rental affordability has also improved sharply, with the rent-to-income ratio dropping from 56.1% to 47.9% over the same period, indicating rental costs now take up a smaller share of household income.
Resident Demographic Profile
The area skews notably towards families and mid-career professionals: those aged 35–49 make up nearly a quarter of the population, above the national average, whilst those over 65 are significantly underrepresented. Private rented housing dominates at 43.1% of all tenure, more than double the national average, reflecting the area's appeal to renters. Ownership outright is notably low at just 20.3%, with mortgage ownership also below average at 17.5%. The employment profile is weighted towards professionals and managers, who together represent over a third of the workforce.