At a Glance
Average Property Price - NW5
£888,601
97
National percentile
Average Monthly Rent - NW
£2,286
95
National percentile
Average Net Household Income - NW5
£49,121
87
National percentile
Flat / Maisonette Yield - NW
3.8%
1
National percentile
10-Year Annualised Price Growth - NW5
1.5%
5
National percentile
10-Year Annualised Rent Growth - NW
2.6%
2
National percentile
Property Price & Volume Trends
The latest average property price of £889,000 places NW5 among the most expensive areas nationally. However, 10-year annualised price growth of just 1.5% is well below the national average, indicating relatively modest capital appreciation over the longer term. Transaction volumes have softened slightly, with 227 sales in the latest full year compared to a 10-year average of 257.
Rent & Yield Trends
Monthly rents of £2,286 are among the highest nationally. Rent growth has been sluggish at 2.6% annualised over the past decade, significantly lagging the national trend. The flat yield of 3.8% is notably above its 10-year average of 3.0%, driven by rising rents relative to property values and suggesting improved returns for buy-to-let investors.
Income & Affordability Trends
Average household income of £49,121 is well above the national average. The price-to-income ratio of 18.5x has improved markedly from 22.5x in 2016, reflecting more accessible purchase terms relative to earnings. Rental affordability has also strengthened considerably, with the rent-to-income ratio falling from 56.1% to 47.9%, meaning renters are now spending a smaller share of income on housing.
Resident Demographic Profile
NW5 shows a notably older age structure, with 11.7% aged 65 and over compared to 19.6% nationally, and a larger 25–34 cohort (19.6% vs 13.4%). Housing tenure is dominated by social renting at 47.4%, far above the 16.5% national average, while owner-occupation is correspondingly low. The employment profile is skewed strongly towards professionals and technical workers—together accounting for half the workforce—with minimal representation in trades and plant/machine roles.
