At a Glance
Average Property Price - WD25
£474,698
78
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD25
£45,647
78
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD25
2.8%
24
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
The average property price in WD25 is £475,000, placing it among the most expensive nationally. However, price growth has been modest: at 2.8% annualised over the past decade, it ranks below average compared to other UK areas. Transaction activity has slowed recently, with 236 sales in the latest full year against a 10-year average of 331—a decline of about one-third.
Rent & Yield Trends
Rents in the WD postcode area average £1,801 per month, positioning it among the most expensive nationally for rental costs. Rental growth has been steady at 3.6% per year over the past decade, slightly below the national average pace. The flat yield currently stands at 5.5%, up from a 10-year average of 4.2%, reflecting improving returns for buy-to-let investors in the area.
Income & Affordability Trends
Average household income is £46,000, comfortably above the national median and placing the area in the higher-earning quartile nationally. The purchase price-to-income ratio stands at 10.2x, unchanged since 2016, meaning affordability barriers have remained flat despite a decade of growth elsewhere. Rental affordability has tightened slightly: the rent-to-income ratio has risen from 38.1% to 38.7% over the same period, indicating rents are claiming a marginally larger share of household earnings.
Resident Demographic Profile
WD25 skews notably younger and more family-oriented than the national average: those aged 35–49 represent 22.4% of the population against a national figure of 18.7%, while under-15s comprise 21.9% compared to 17.5% nationally. The area has a higher proportion of mortgage-holders (33.1% versus 27.0% nationally) and a significantly elevated share of social-rented housing at 22.4%—nearly 6 percentage points above the national average of 16.5%. Employment is broadly in line with national patterns, with no substantial deviation in the professional, managerial, or trade sectors.