At a Glance
Average Property Price - WD4
£665,467
92
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD4
£48,385
85
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD4
2.9%
25
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
At £665,000, WD4 sits among the most expensive districts nationally. However, its 10-year annualised price growth of 2.9% is markedly below the national trend, suggesting subdued long-term appreciation relative to other areas. Transaction activity has declined: 137 sales in the latest year against a 10-year average of 184 per annum, indicating a cooling market.
Rent & Yield Trends
Monthly rents of £1,801 place the broader WD area among the highest nationally. Rental growth of 3.6% over the past decade sits modestly below the national pace. The flat yield has strengthened to 5.5%, a material uplift from the 10-year average of 4.2%, reflecting improving returns for buy-to-let investors despite stagnant capital growth.
Income & Affordability Trends
Average household income of £48,385 sits well above the national median, placing it among the higher-earning areas. The price-to-income ratio of 14.1x has deteriorated since 2016 (12.1x), signalling that property has become less affordable relative to earnings. Rental affordability has edged slightly worse, with rent now consuming 38.7% of income against 38.1% in 2016.
Resident Demographic Profile
The population skews older and towards established families: those aged 35–49 and 50–64 are notably overrepresented, whilst 16–24 year-olds are underrepresented. Owner-occupation is strong at 72.8% combined (outright and mortgaged), well above the national norm, whilst private and social renting are both below average. The employment profile is heavily weighted towards white-collar roles—professionals at 23.3% and managers at 19.4% are both significantly above national proportions—whilst trades and elementary workers are comparatively scarce.