At a Glance
Average Property Price - WD18
£391,750
66
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD18
£44,438
74
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD18
2.7%
21
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
The latest average price of £392,000 sits above the national midpoint, placing it among the more expensive areas nationally. Over the past decade, prices have grown at 2.7% annually—a below-average pace compared with the wider market. Transaction activity has slowed notably, with 222 sales in the latest year against a 10-year average of 318, reflecting reduced market momentum.
Rent & Yield Trends
Rents in the wider WD area average £1,801 per month, positioning it among the most expensive rental markets nationally. Rental growth has averaged 3.6% annually over ten years, slightly below the national pace. The flat yield has improved meaningfully to 5.5% from a 10-year average of 4.2%, suggesting a more attractive income return for buy-to-let investors.
Income & Affordability Trends
Average household income of £44,438 sits well above the national average, placing the area among the higher-earning regions. Purchase affordability has improved: the price-to-income ratio has fallen from 9.1x in 2016 to 8.4x today, easing the burden for buyers. Rental affordability has edged slightly worse, with rent consuming 38.7% of income compared with 38.1% in 2016.
Resident Demographic Profile
The age profile skews towards families and midcareer professionals: those aged 35–49 represent nearly a quarter of the population, well above the national average, while under-15s are also notably elevated at 21.4%. The tenure mix is distinctive—private rented housing accounts for nearly a third of homes, substantially above the national 21.7%, while outright ownership is markedly below average at 19.2%. The employment base is professional-heavy, with 24.2% in professional roles compared to the national 20.5%, though trades are underrepresented.