At a Glance
Average Property Price - WD23
£610,118
90
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD23
£47,987
84
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD23
2.1%
11
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
At £610,000, WD23 ranks among the most expensive postcodes nationally. However, its 10-year annualised price growth of 2.1% sits well below the national average, reflecting a relatively muted appreciation trajectory. Transaction activity has declined, with 332 sales in the latest year compared to a 10-year average of 402—a softening of around 17%.
Rent & Yield Trends
Average monthly rent of £1,801 places the broader WD area among the most expensive for renters nationally. Rent growth has averaged 3.6% annually over the past decade, which is close to the national median. The flat yield of 5.5% in the latest year has improved noticeably from its 10-year average of 4.2%, signalling tighter rental markets and better investor returns.
Income & Affordability Trends
Average household income of £48,000 sits well above the national average. The price-to-income ratio of 12.9x has improved slightly since 2016 (when it stood at 13.3x), suggesting modest gains in purchase affordability. Rental affordability has deteriorated marginally: the rent-to-income ratio has risen from 38.1% in 2016 to 38.7% today, indicating that rents are consuming a slightly larger share of household income.
Resident Demographic Profile
The age profile skews notably towards the 35–49 bracket, which represents 21.7% of the population against a national average of 18.7%. The 16–24 age group is underrepresented at 9%, compared to 11% nationally. Owner-occupation is strong, with 34% owning with a mortgage—well above the national norm of 27%—while social rented housing is proportionally less common. The workforce is heavily skewed towards professional and managerial roles: professionals account for 24.4% (against 20.5% nationally) and managers for 18.4% (against 13.4%), while trades and elementary workers are notably underrepresented.