At a Glance
Average Property Price - WD3
£733,234
94
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD3
£54,713
95
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD3
2.6%
17
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
At £733,000, WD3 sits among the most expensive districts nationally. However, its 10-year annualised growth of 2.6% ranks among the slowest nationally. Transaction activity has eased slightly, with 505 sales in the latest year against a 10-year average of 563.
Rent & Yield Trends
Average monthly rents of £1,801 place the broader WD area among the most expensive for tenants nationally. Rental growth has been modest at 3.6% annually over the past decade, below the national average pace. The flat yield of 5.5% has improved notably from its 10-year average of 4.2%, reflecting a positive shift in rental returns relative to capital values.
Income & Affordability Trends
Household income at £55,000 is well above the national average. However, affordability has tightened: the price-to-income ratio has risen from 12.6x in 2016 to 13.6x today, indicating that property has become less accessible relative to earnings. Rental affordability has also deteriorated slightly, with rent consuming 38.7% of gross income compared to 38.1% in 2016.
Resident Demographic Profile
The population skews notably towards middle age and home ownership. Those aged 35–49 and 50–64 together account for over 42% of residents, significantly above national norms. Owner-occupancy is strong at 37.5% outright and 36.6% with mortgage, while private rental tenure at 15.3% is well below the national average. The workforce is heavily weighted towards professionals (27.8%) and managers (22.3%), substantially exceeding national proportions, with elementary occupations (4.7%) and skilled trades (7.2%) notably underrepresented.