At a Glance
Average Property Price - WD6
£506,963
81
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD6
£46,791
81
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD6
3.3%
39
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
The average property price in WD6 is £507,000, placing it among the most expensive nationally. Over the past decade, prices have grown at 3.3% annually—broadly in line with the national average. Transaction activity has slowed markedly, with 322 sales recorded in the latest year compared to an average of 464 over the preceding ten years, suggesting a tightening of market liquidity.
Rent & Yield Trends
Average monthly rent stands at £1,801, well above the national norm and among the highest nationally. Rental growth has averaged 3.6% annually over ten years, slightly below the national pace. The flat yield has improved considerably to 5.5%, up from a ten-year average of 4.2%, reflecting stronger rental returns relative to property values in recent conditions.
Income & Affordability Trends
Average household income is £46,791, placing the area among the better-off nationally. Affordability for buyers has deteriorated: the price-to-income ratio has widened from 11.8x in 2016 to 12.7x today, making property ownership increasingly stretched relative to earnings. Rental affordability has also softened slightly, with the rent-to-income ratio rising from 38.1% to 38.7%, indicating a modest squeeze on renters' budgets.
Resident Demographic Profile
The population skews noticeably towards families and middle-aged residents: those aged 35–49 account for 22.9% (well above the national 18.7%), whilst those under 15 comprise 22.1% versus 17.5% nationally. The youngest adults (16–24) are underrepresented at 9.3%. Housing tenure reveals a strong emphasis on mortgage-financed ownership at 31.5% and substantial social renting at 25.5%—nearly 1.5 times the national share—whilst outright ownership is below average. The employment profile is broadly balanced, with a slightly elevated share of administrative roles at 10.4% and a modest underrepresentation in sales occupations.