At a Glance
Average Property Price - WD7
£1,093,621
98
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD7
£57,704
97
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD7
3.4%
44
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
The latest average property price of £1,094,000 places WD7 among the most expensive postcodes nationally. Over the past decade, prices have grown at 3.4% per year—close to the national average pace. Transaction activity has declined, with 128 sales in the latest year against a 10-year average of 185 annually.
Rent & Yield Trends
Average monthly rent of £1,801 is well above the national norm, reflecting the area's affluent character. Rental growth has averaged 3.6% per year over the past decade, slightly below the national pace. The flat yield currently stands at 5.5%, a meaningful uplift from the 10-year average of 4.2%, signalling improving returns for landlords.
Income & Affordability Trends
Average household income of £58,000 places WD7 among the highest-earning postcode districts nationally. The price-to-income ratio of 18.1x has improved since 2016 (when it stood at 18.9x), indicating modest gains in purchase affordability. Rental affordability has slightly deteriorated: the rent-to-income ratio has risen from 38.1% to 38.7%, though remains manageable.
Resident Demographic Profile
WD7's population skews notably older and more affluent than England overall. Those aged 50–64 account for 22.1% (against 19.8% nationally), while the 25–34 age group is underrepresented at 8.6%. Housing tenure is heavily weighted towards ownership: 38.7% own outright and 36.7% own with a mortgage, leaving just 14.4% in private rental and 9.7% in social housing. The employment profile is dominated by professionals (28.6%) and managers (25.1%), far exceeding national shares; by contrast, skilled trades (4.7%) and elementary roles (4.1%) are scarce.