At a Glance
Average Property Price - WD17
£518,720
82
National percentile
Average Monthly Rent - WD
£1,801
91
National percentile
Average Net Household Income - WD17
£46,887
81
National percentile
Flat / Maisonette Yield - WD
5.5%
46
National percentile
10-Year Annualised Price Growth - WD17
1.8%
7
National percentile
10-Year Annualised Rent Growth - WD
3.6%
39
National percentile
Property Price & Volume Trends
Properties in WD17 are priced at an average of £519,000, placing them among the most expensive nationally. However, 10-year annualised growth of 1.8% is well below the national average, reflecting subdued long-term appreciation. Transaction volume fell to 204 sales in the latest full year from a 10-year average of 251, suggesting softer recent market activity.
Rent & Yield Trends
Average monthly rent of £1,801 is among the highest nationally, reflecting the area's desirability. Rent growth of 3.6% annually over ten years sits close to the national pace. Flat yield has improved meaningfully, rising from 4.2% on average over the decade to 5.5% currently, indicating better returns for investors.
Income & Affordability Trends
Average household income of £47,000 is above the national average. Purchase affordability has deteriorated slightly: the price-to-income ratio stands at 11.4x, up from 11.2x in 2016. Rental affordability has also worsened, with rent consuming 38.7% of income compared to 38.1% six years earlier.
Resident Demographic Profile
The age profile is distinctly weighted towards middle age, with 25–34 year-olds and 35–49 year-olds both significantly overrepresented; the 35–49 cohort comprises nearly 26% of the population against a national average of 18.7%. Young adults aged 16–24 are notably underrepresented at 8.8% versus 11.0% nationally. The housing tenure mix is heavily skewed towards private renting at 39.7%—far above the national 21.7%—while outright ownership is substantially lower at 19.8% against 33.7%. The employment mix is dominated by professionals, who comprise 25.9% of the workforce, notably above the national 20.5%.